I am an experienced brand designer helping ambitious clients build meaningful, memorable brands.
Approach
I start all projects with conversations and questions. I have found the most effective way to work is by collaborating closely and picking up on the both the requested and implicit cues and goals.
Strategy First. I start projects with workshops with the key decision makers, this leads to impactful results. My role is to help develop the brand by your side, we lead you through the journey and take your knowledge and ambitions for the business and turn it to an actionable brand.
We succeed when you succeed
The ultimate goal of my work is to help your business. I focus my efforts in to making life easier for your customers and your staff. I do this by understanding your challenges and finding solutions that optimise impact.
Simple is best
I believe in accessibility in design. When the message is clear and it structured in an easy to digest way everyone wins. Function comes first and there is always room to make things interesting and beautiful.
Collaboration is key
I don’t have a magic wand, but I have 20 years experience. When you come to us to help you we start by listening and understanding as much as possible about the issues your business faces. We have the advantage of being an outsider and I take the information you share and we look at it through a design lens.
Direct Contact
When you work with me you will be talking to the person doing the work and it’s key I work with the key decision makers. I have found the best results come when there is clear and direct contact and communication.
Services
I help my clients build and maintain strong brands. This can take many forms, from building brands through to digital and print applications. I have the ability to express your brand in a constant manor across all media. I also partner with specialists allowing us to stay small while offering a wide range of services.
Strategy
- Strategy Workshops
- Digital Strategy
- Brand Strategy
- SEO Strategy
- Project Management
- Project Management
Brand
- Branding / Rebranding
- Brand / Product Naming
- Visual Identity Systems
- Logo and Trademarks
- Brand Toolkit and Guidelines
- Brand Design Applications
Digital
- Sitemaps and Wireframes
- UX and UI
- Website Design
- SEO and SEM
- Motion and Animation
- Project Management
Print & Environments
- Print and Publication Design
- Packaging Design
- Signage System Design
- Internal Environment Designs
- Feature Murals
Testimonials
For the last 20 years I have worked with many amazing clients. I value the trust our clients give to us and the relationships. We find that the best work comes via open communication and a shared desire to create great work. Here are some of their thoughts on our work together:
Harley helped us define what makes Doodee King stand out as a brand. He is more than a designer, he looks at the whole picture and his work has helped our business grow. …
Top K
Co-Owner, Doodee King
…Harley was a pleasure to work with, he was understanding and always came up with useful suggestions. We have had great feedback on both projects…
Adele Casey
Executive Officer, NSWPLA
His creative vision is matched with strong rigor and attention to process, and every piece produced by him is a high quality one…
Tomas Scerbo
Founder, Interior Life
Harley is a rare talent because he understands such a broad number of subjects in just the right amount of depth that comprise what design can offer for businesses in its totality…
Dave Foster
Founder, Foster Type
I’ve been blown away by the creativity, professionalism and hard work of Harley from Harley Johnston Design…
Alexander Abbey
Founder, Alfabet
…I would highly recommend Harley for anyone looking for a highly creative experienced designer who can elevate your brand.
Rebecca Fox
Head of Brand, Decor Systems
Clients
We have worked with a wide range of clients both large and small, we believe any project has the possibility to be amazing. Below is an overview of some of the great clients we have worked with.
- Aerosafe
- Alfabet
- Aria Resturant
- ASPECT Studios
- Australian National University
- B. Architects
- Bang Bang Izakaya
- Bar Lourinha
- Chiswick Restaurant
- CBBA
- Creative Front
- Decor Systems
- Doodee King
- Eaglehawk Capital
- Events by Aria
- Foster Type
- George Fashion
- Hakatamon Ramen
- Hamish Campbell Photo 🇯🇵
- Harugo no Mayu 🇯🇵
- Interior Life
- Johnson Partners
- Kashiwa Yakiniku
- Love Frankie 🇹🇭
- Modern House
- Network Agency
- NSW Government
- NSWPLA
- Pulp & Grind
- Radian Network
- Ray White
- Robert Plumb
- Seb Digital
- The Cru
- The Fresh Collective
- The University of Sydney
- UNSW Hospitality
- NSW Government
- William Danger
- Woods Baggot
Awards
Over the years we have had our work recognised by various awards shows and publications. Here are some of the awards I have won.