B. Architects
Bold, Beautiful and Boutique

Alexander Bitterman is an experienced architect who works with commercial and residential clients. He was looking to set up his own practice and approached me to help with naming and brand identity. Whilst discussing name options for the new business we opted against the traditional practice of using ones surname or an acronym and instead we chose the first letter of his surname, B. Architects. The B logomark was informed by Alexander’s open approach and styled around the forms of floor plans and modern building profiles.